Content reach
Editorial shoots that scale into social ecosystems.
I direct shoots so a single day of content fuels weeks of feed posts, short form video, email, and paid creative, keeping every asset on brand and on strategy.
Case Studies
Selected case studies.
Short-form write-ups across luxury hospitality, fine art, lifestyle, consumer products, and student-led agency work.
Analytics & Results
Proof of work, across brands and roles.
A snapshot of measurable impact from internships, agency work, capstone strategy, and creative direction across beauty, wellness, hospitality, fashion, and lifestyle brands.
01
200K+
Monthly views generated
Across client content I've directed, written, or produced.
02
95K+
Views on short form campaigns
Reels and TikToks built around story-first creative.
03
30K+
Profile views in two weeks
Generated through a focused social strategy sprint.
04
4
Platforms, one voice
Instagram, TikTok, Facebook, and YouTube, treated as one ecosystem.
Campaign performance
Short form video that earns the scroll.
Concepting, scripting, and editing reels and TikToks that compound. The strongest campaigns I've led crossed 95K views with engagement rates well above category benchmarks.
Growth strategy
Profile-level lifts, not just one-off virality.
Pairing content systems with platform-specific strategy has delivered 30K+ profile views inside two-week pushes, translating reach into followers, saves, and qualified DMs.
Multi-category fluency
Beauty, wellness, hospitality, lifestyle.
From med spas and salons to fine art, fashion, food and beverage, and luxury hospitality, I move between brand worlds while keeping a consistent, elevated point of view.
Figures reflect combined results across client work, internships, and creative roles.