Experience
Marketing partners I currently or have recently served.
Led creative direction, content production, and social media strategy for client campaigns across beauty, wellness, lifestyle, and hospitality brands. Produced short-form video and editorial content for Instagram and TikTok, shaped brand storytelling, and oversaw campaign execution and digital branding from concept through delivery.
Supported digital marketing and social media initiatives focused on content creation, event promotion, and brand visibility. Planned and produced promotional content for events, product launches, and seasonal campaigns while developing strategies to strengthen community engagement and grow the brand's online presence.
Supported digital marketing efforts to increase visibility for medical billing advocacy offerings. Managed social media content focused on patient advocacy, billing education, and healthcare communication, while assisting with website updates, digital materials, and service communication strategies.
Supported digital marketing and branding efforts through social media strategy, real estate marketing content, and promotional campaigns. Created listing graphics, property flyers, branded social assets, and community-focused content to strengthen online visibility and attract prospective buyers.
Designed and curated visual content for Instagram to showcase PSP Design Co.'s portfolio, projects, and design expertise. Supported social media strategy, content scheduling, campaign development, and digital branding initiatives, strengthening the studio's online presence and client engagement.
Created and scheduled Instagram, TikTok, and digital content highlighting luxury experiential events and hospitality-focused activations for clients including NBA, F1, Gainbridge, and Westcor. Managed content calendars, social scheduling, trend-based content creation, and event content repurposing while collaborating with the creative team to strengthen audience growth and digital visibility.
Managed social media, brochures, and presentations. Secured art-show features and elevated brand visibility, generating significant new sales opportunities for the artist.
Hands-on industry work across fashion, design, and media.
Developed and executed social media marketing strategies that strengthened brand visibility across multiple platforms. Collaborated on campaign development, product launch marketing, photoshoots, and social content strategy, supporting the launch of products including the BoxTowel through strategic content and promotional campaigns.
Assisted in managing social media and content creation for luxury med spas and event-based brands in Manhattan. Supported video editing, reel cover design, social scheduling, content strategy, and creative ideation, strengthening brand presence and engagement through trend-driven digital content.
Supported content creation across Instagram, TikTok, and LinkedIn while assisting with digital strategy and campaign planning for multiple client accounts. Created graphics, captions, short-form video, and social assets, collaborating on creative direction and content planning to strengthen brand identity and visibility.
Collaborated with senior sales executives during High Point Furniture Market to enhance client experiences and support premium furniture brand representation. Assisted with prospect qualification, customer engagement, showroom support, and product presentation to strengthen sales opportunities and client relationships.
Developed and executed social media content strategies to strengthen brand visibility and customer engagement. Created product photography, promotional graphics, social media content, and visual branding materials, and analyzed performance metrics to optimize engagement and audience growth.
Member of HYPE, High Point University's student-run advertising and public relations agency, for two academic years before stepping into the Director role in Spring 2025. Created strategic social media and multimedia content for four business clients, producing more than 50 social media and creative assets while developing targeted content strategies aligned with each client's brand identity.
Supported marketing initiatives for fashion and luxury brands including Anna-Karin Karlsson eyewear. Assisted with client relationships, marketing strategy, sales support, shipping and logistics, and inventory coordination, analyzing sales trends to support inventory and purchasing decisions.
Supported customized sales strategies and client experience initiatives within a luxury interior design environment. Collaborated with clients on design preferences, furniture selections, project goals, and budgeting needs, contributing to seamless purchasing experiences and strengthened customer relationships.
Directing teams and student agencies.
Directed High Point University's student-run marketing agency, overseeing strategic marketing services for 17 diverse clients across multiple industries. Led and mentored a team of 60 student marketers while managing campaign strategy, creative direction, client communication, and marketing execution.
Retail, sales, and operations roles that shaped my client lens.
Served as a key holder in a high-volume apparel retail environment, supporting customer experience, sales, and store operations. Handled opening and closing procedures, customer service, sales support, visual merchandising, training new employees, and marketing initiatives, driving brand awareness and consistent in-store traffic through customer-focused experiences.
Assisted clientele, trained new team members, and supported daily store operations at a boutique fashion retailer.
Testimonials
I can't say enough about how helpful Kielan has been with my social media postings and presentations for retail stores. Kielan created beautiful brochures and catalogs for my artwork. Her polished presentations for retail outlets and projects were top notch. She was very skilled in Canva, always available when I needed her, and her work generated many opportunities for me. Kielan is a true professional and working with her was not only a pleasure but resulted in a significant increase in sales.
If you're looking for someone to run your social media with strategy, consistency, and actual personality (not the cookie-cutter stuff), I can't recommend Kielan enough. She's been the best social media partner I've had, smart, reliable, and able to capture voice in a way that feels human, not canned.
Kielan interned for my brand, Drip Accessory, during her senior year of college and continued working with me for a couple of months after graduation. From the start, she showed initiative and impressed me with her professionalism and creativity. She produced high-quality photo assets of my products that I continue to use today. Kielan also organized and executed photoshoots, keeping everything clear and accessible in well-organized folders. She was instrumental in setting up my TikTok shop, taking on tasks with enthusiasm and efficiency. Beyond her skills, Kielan is a true go-getter with a great personality. She would be an asset to any team, and I recommend her wholeheartedly.
Kiel has been a huge factor in bringing my marketing vision to life. She brings her own ideas as well as builds off of mine. Her work has built off of my existing branding and not only fits seamlessly, but has helped me enhance it. Without Kiel, we would probably still be talking about a reel we were supposed to post last season; now, we can bring content and concepts to our audience within days.
Kielan proved to be an invaluable asset to our team, contributing meaningfully across numerous projects and consistently exceeding expectations. She approaches every task with thoughtfulness, creativity, and a strong work ethic.