As the Director of High Point University's prestigious student-run marketing agency, I managed comprehensive marketing services for 17 diverse clients, including notable organizations like the High Point Rockers baseball team, Stock & Grain Assembly food hall, Carolina Thunderbirds hockey team, and Congdon Yards innovation hub. I oversaw all agency operations, including client acquisition, strategy development, team management, and project execution, positioning the agency as one of the largest in North Carolina's Piedmont Triad region. By developing and implementing strategic marketing campaigns across multiple channels, I drove measurable growth for client businesses.

In addition to strategic work, I managed and mentored a team of 60 student marketers, focusing on their professional development while ensuring exceptional client deliverables. I built and maintained strong client relationships through regular communication, progress reporting, and strategic business consultations. Collaborating closely with university faculty and professional advisors, I continuously elevated agency standards and incorporated industry best practices. I also orchestrated client onboarding processes, scope development, and contract negotiations to ensure clear expectations and deliverables, ultimately establishing agency systems and processes that positioned HYPE as a unique educational opportunity among higher education institutions nationwide.