What is HYPE?
HYPE is a student-run marketing agency that represents the pinnacle of experiential learning at High Point University. More than just a student organization, HYPE is a professional-grade creative agency that bridges the gap between academic training and real-world marketing experience. As of 2024, HYPE has established itself as a powerhouse in the Piedmont Triad region of North Carolina, distinguishing itself through a unique model of student-led, industry-caliber marketing services.
The agency operates as a full-service creative agency, offering a comprehensive suite of marketing solutions that rival professional agencies while providing students with hands-on, practical experience in the marketing and advertising landscape. With a mission dedicated to energizing brands by amplifying their voices, HYPE serves as a launchpad for young marketing professionals, providing a platform where academic knowledge meets practical application. By delivering professional-quality marketing services with the precision of a professional firm, the creativity of a boutique agency, and the educational mission of a university program, HYPE prepares students for successful careers in marketing, advertising, and communications through an innovative approach that bridges academic learning with professional practice.
Director of HYPE
As the Director of High Point University's prestigious student-run marketing agency, I managed comprehensive marketing services for 17 diverse clients, including notable organizations like the High Point Rockers baseball team, Stock & Grain Assembly food hall, Carolina Thunderbirds hockey team, and Congdon Yards innovation hub. I oversaw all agency operations, including client acquisition, strategy development, team management, and project execution, positioning the agency as one of the largest in North Carolina's Piedmont Triad region. By developing and implementing strategic marketing campaigns across multiple channels, I drove measurable growth for client businesses.
In addition to strategic work, I managed and mentored a team of 60 student marketers, focusing on their professional development while ensuring exceptional client deliverables. I built and maintained strong client relationships through regular communication, progress reporting, and strategic business consultations. Collaborating closely with university faculty and professional advisors, I continuously elevated agency standards and incorporated industry best practices. I also orchestrated client onboarding processes, scope development, and contract negotiations to ensure clear expectations and deliverables, ultimately establishing agency systems and processes that positioned HYPE as a unique educational opportunity among higher education institutions nationwide.
